Tour delivers major boost

Connect FM
Tour delivers major boost

A new report shows 67,500 people turned out to watch the Women’s Cycling Tour this summer – that’s 12,500 more than last year.

The event was held in the county for the second year running and saw some of the world’s best riders racing from Oundle to Kettering.

The independent economic impact report has now revealed the event saw a £1 million boost to the local economy, with spectators, cyclists and media personnel spending on things like accommodation, food and drink, and merchandise.

Of the 67,500 people who watched the race, more than half (53%) came from outside of the county, resulting in a boost for local tourism, while 65% of people said the Aviva Women s Tour has inspired them to cycle more often.

Northamptonshire County Council also saw a massive 20,000 hits on the Women s Tour section of its website during June, when the event took place.

To find out more click HERE

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