Owner of Golden Wonder buys another snack firm

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Owner of Golden Wonder buys another snack firm

Tayto Group Ltd, owner of Corby’s Golden Wonder plant, has bought London-based company Tavern Snacks and partly acquired Devon-based company, Portlebay Popcorn.

This is the company’s first purchase of a popcorn manufacturer and Tayto Group has acquired just over 75% of Portlebay, bringing the Group’s plant ownership to six.   The sale, which was completed last week, comes shortly after the purchase of Tavern Snacks.

Tayto CEO, Paul Allen, said: “We are really impressed with the innovation and enthusiasm of the Portlebay team and they make a first-class, premium product.  While they will continue to run the business independently from Tayto, we shall of course provide access to all the wider Group capabilities and we are looking forward to seeing significant growth.

“The purchase of Tavern has allowed us to diversify both by adding another brand and also by introducing their range of nuts to our portfolio.  We are now producing crisps in our Northern Ireland factory, which are being sold under the Tavern name all around London.”

Award-winning Portlebay was the first company to produce the much-copied and extremely popular ‘crispy bacon and maple syrup’ popcorn.  This kind of gourmet flavour has set the company’s product apart from the competition and is one of their best-selling lines.  Other flavours such as ‘chilli and lime’ and the more traditional ‘lightly salted’ and ‘sweet and salty’ are also very popular.  Portlebay currently supplies stores such as Tesco, Sainsbury’s, Co-Op and a number of independent retailers, mainly in the south of England.

Tavern Snacks was founded in the 1970s and sells crisps and nuts, mainly to the licensed trade in the Greater London area.  The company also supplies a huge range of other products, including everything from bar supplies such as straws and cocktail sticks, through to confectionery and even pickled eggs, mussels and cockles!

Tayto Group Ltd, owned by Northern Ireland family, the Hutchinsons, since 1956, already has a portfolio of well-known names in the snack world, such as Golden Wonder, Mr Porky, REAL Crisps, Jonathan Crisp and Tayto.   The Group’s headquarters are at Tayto Castle in Co Armagh and Tayto remains Northern Ireland’s most popular crisp brand, producing more than one million crisps and snacks at its Co Armagh site each working day.

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