Rebranding for events centre

Connect FM
Rebranding for events centre

A new regional image is being created for a leading events venue in Peterborough.

A rebranding exercise has been carried out in which Peterborough Arena has been renamed as the East of England Arena and Events Centre.

Also more than a million pounds has been spent refurbishing its Cambridgeshire and Peterborough suites with more buildings to be added in the next few years.

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