Shoppers are being urged to support Wellingborough’s “vibrant” independent businesses as part of a campaign to ‘shop local’ and boost the town’s economy.
The calls come as part of Independent Retailer Month, which runs nationally throughout July, and just before the launch of the £50m Rushden Lakes development, featuring national chains including Marks & Spencer and Joules.
New figures have revealed that for every £1 spent with independent retailers, around 70p recirculates back into the local economy. For the same £1 spent out of town or online just 5p trickles back to the local community.
The Wellingborough Business Improvement District (BID) – an organisation paid for by town centre businesses to encourage people into the town through its Discover Wellingborough campaign – has championed the role independent businesses play in a thriving economy.
For more information about the BID or to sign up to its monthly newsletter, visit https://www.discoverwellingborough.co.uk