Don Hofmann tweeted a logo featuring the recognisable font and colours used by Vine, where users faced the challenge of making videos with a maximum length of six seconds.
Since his post on Wednesday night, speculation has been swirling that a “Vine 2” could be on the horizon.
Last week, Mr Hofmann told his 44,300 followers that he was planning to “work on a follow-up” to the popular platform, which was shut down by Twitter last year as the social media company looked to cut jobs and save money.
Mr Hofman revealed that he was funding the project himself so that it “doesn’t interfere with the quite exciting work” his company Interspace is committed to, which he said was his “first priority”.
“Nothing else to share yet, but more as it develops,” he said, before revealing the logo.
Despite excitement for the app’s potential return, other Twitter users have been quick to poke fun at the simplicity of the new logo design.
Vine still exists online so that users can continue to watch previous posts, but no new videos can be uploaded.
Twitter bought the start-up shortly before its launch in 2013, but made the announcement of its closure on the same day it said it was cutting 9% of its global staff – even though Vine had around 200 million users at the time.
The most-looped video was footage taken from inside the Stade de France during the Paris terror attacks in November.
Others include a pile of honking rubber ducks and Leonardo DiCaprio’s face when Lady Gaga passed by him at the Golden Globe Awards in January.
Little is known about Mr Hofman’s Interspace venture, but his Vine co-founders Rus Yusupov and Colin Kroll have found success with online gaming app HQ Trivia, which pits players against each other in live quizzes to compete for cash.
It launched on the App Store in October and has been a huge success, with 300,000 players taking part in a single game earlier this week, and it is expected to be released on Android before Christmas.