Cambridgeshire Police are warning drivers the speed limit isn`t a target.
The force says, in some road conditions, including fog, snow and traffic flow, even driving at the speed limit could be too fast.
The warning is part of a four week THINK! Speed campaign by the regional Road Policing Unit (RPU).
Motorists are urged to take the following advice:
Don’t assume it’s safe to break the speed limit because there is less traffic.
Don’t be tempted to put your foot down because the road ahead appears clear.
Drive at a speed suitable for the characteristics of the road and be aware that there may be unexpected hazards.
The difference of a few miles per hour can mean the difference between life and death. The faster someone is driving, the less time they have to stop if something unexpected happens.