A recent ‘Bin it for Good’ anti-litter project, launched in four areas across England, which encourages cleaner streets and benefits local charities, has come to an end.
Kettering Borough Council joined forces with environmental charity Keep Britain Tidy and The Wrigley Company in a bid to keep the streets of Kettering cleaner.
The three-month project, where litter bins were transformed into charity collection pots, featuring a new local charity each month. Kettering Borough Council supported Cransley Hospice, Kettering General Hospital and The Children’s Air Ambulance charities. The more litter that went into the bins and the less on the ground, the more money the featured charity of the month will receive, with the money donated by RecycleForce.
Results of the campaign have shown a positive reduction of litter in the area as below:
* Month 1 resulted in a 59% reduction in litter resulting in £300 to Kettering General Hospital Charity Fund.
* Month 2 of resulted in a 12% reduction in litter resulting in £108 to Cransley Hospice.
* Month 3 resulted in a 52% reduction in litter resulting in £300 to the Children’s Air Ambulance.