Here’s your chance to advertise on radio with one of the Northamptonshire and Peterborough’s best loved brands, Connect FM.
Around 90% of the UK listen to radio each week. These listeners are tuning in at important times of their day. Times when you can connect with these people with added context. Through this context, brands, on average, could enjoy nearly £8 back for every £1 spent on radio and in many sectors, radio offers the best ROI of any media.
Advertisers up and down the UK have started to take note; as in Q1 of 2018, radio was announced to be the fastest growing advertising medium for ad spend with an impressive 12.5% growth in revenue.
You can get in touch with the Connect commercial team now on 01536 513664, or fill in the form below to get in touch:
Connect FM boasts a strong local audience from both Northamptonshire and Peterborough while delivering a key audience of 25 – 44 year olds. These people are main shoppers, home owners with a disposable income – a mix of impulse buyers and brand advocates.
A & J Sectional Buildings Ltd specialise in outdoor buildings like playhouses, summer houses, sheds and workshops. They came to Connect FM with a clear objective. They wanted to increase sales ….
A&J have a show site in Wellingborough, Connect FM worked with them on a brief to create awareness of their brand and increase footfall to the site. With the late spring and summer months closing in, a cost-effective solution was needed now more than ever to capitalise on their peak time of year.
That’s where Connect FM came in.
Connect’s commercial team immediately recognised the value in associating A&J, a business that thrives in the warmer months, with the Pollen Count feature that the station runs – a perfect fit. Aligning A&J with a messaging that primed our listener base with summer vibes gave A&J’s creative a contextual edge that enabled associations that were actionable.
This was followed up with airtime to drive key sales message, the airtime benefits from a strong audio musical identity helping their messages cut through. The creative ramped up as the summer months wound down, moving away from associations and towards sales response and footfall. Radio’s flexibility really coming into play here.
Return on investment and a direct uplift in sales. Have a listen to the testimonial below to find out how much extra revenue was generated off the back of the radio advertising campaign with Connect FM.